app store support url
How to Create an App Store Support URL (Plus Website and Privacy Policy Setup for iOS Apps)
Learn what an App Store support URL is, why Apple requires it, and how to set up an iOS app website, support page, and privacy policy with copy-and-paste examples for App Store Connect.
An app store support url is a public web link where users (and App Review) can find help for your iOS app. Apple commonly expects this URL to work, be relevant to the app, and provide a clear way to contact you. If you’re submitting your first app or updating metadata, having a simple site structure with a support page and privacy policy prevents review delays and reduces user frustration. This guide walks through what to include, how to structure your pages, and provides practical examples you can adapt.
What an app store support url is (and where Apple uses it)
In App Store Connect, Apple asks for a Support URL in your app’s listing information. This is the link shown to customers on the App Store product page (and sometimes referenced during App Review).
Your support URL should lead to a page that is clearly about your app and includes at least one reliable contact method. A generic homepage can work only if it immediately routes users to support details, but a dedicated support page is usually safer.
You can use any domain you control (or a hosted page you can keep stable). The key is that the URL is public, loads consistently, and stays up over time.
What to include on your support page to satisfy App Review and help users
A good support page answers basic questions quickly and makes it easy to reach you. Keep it simple and scannable.
Recommended minimum content: app name, short description of what the app does, contact method (email address or contact form), and at least one troubleshooting item (for example: login issues, restore purchases, data sync, notifications).
Strongly recommended additions: device/OS compatibility notes, how to request a refund (pointing to Apple’s refund process), and links to your privacy policy and terms if you have them.
Avoid: empty pages, “coming soon” placeholders, or links that require a login to see contact information. App Review and users should be able to reach you without extra steps.
Examples of app store support url structures
Use a stable, descriptive path. Here are common patterns that work well:
Example 1 (dedicated support page): https://example.com/myapp/support
Example 2 (help center style): https://support.example.com/myapp
Example 3 (single-page site with anchors): https://example.com/myapp#support (works, but a separate /support page is usually clearer)
Copy-and-paste support page template (plain text example)
You can adapt the following structure for your support page content:
Support for MyAppName
Contact
Email: support@example.com (Typical response time: 1–2 business days)
Add a quick FAQ section (example questions that reduce support emails)
Include a few app-specific items. Examples you can customize:
How do I restore purchases?
Open the app, go to Settings, tap Restore Purchases. If it doesn’t work, confirm you’re signed in with the same Apple ID used for purchase.
I’m not receiving notifications. What should I do? (iOS) 1) Open Settings > Notifications > MyAppName and allow notifications. 2) In the app, confirm notifications are enabled. 3) Ensure Focus/Do Not Disturb isn’t blocking alerts, and that Background App Refresh is enabled if your app uses it for updates as appropriate for your features and implementation.
How the support URL relates to your iOS app website and landing page
Your app store support url can be the same domain as your marketing site. A common setup is a simple landing page for the app, plus separate pages for support and privacy.
A practical site structure for an indie iOS app:
/ (optional studio homepage)
/myapp (app landing page with screenshots, description, and App Store link)
Frequently asked questions
Can I use a Google Form or Notion page as an app store support url?
Yes, as long as it’s publicly accessible, stable, and clearly related to the app. However, a dedicated support page on a domain you control is more durable and looks more credible to users.
Does my app store support url need to be HTTPS?
It’s best practice to use HTTPS. It improves trust, avoids browser warnings, and is generally expected for customer-facing links.
Can my support URL be the same as my marketing website homepage?
It can, but make sure support info is immediately easy to find without scrolling forever or hunting through menus. A dedicated /support page is typically safer for App Review and better for users.
What if my app doesn’t collect data—do I still need a privacy policy?
Often yes. Even if you collect no personal data, Apple and users may still expect a privacy policy that states what you do and don’t collect, and how users can contact you about privacy questions.
What should I do if App Review says my support URL is invalid?
Check that the link loads on a normal browser without requiring login, doesn’t redirect to an error page, and is not blocked by region, age gates, or cookie walls. Then resubmit with a direct link to the support page rather than a generic homepage.
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