Indie iOS App Marketing Website: Set Up Your Landing Page, Support URL, and Privacy Policy

You can keep your site lightweight, but don’t skip the essentials. For most indie apps, the minimum set of pages and links looks like this: a landing page (your main marketing page), a support page (or at least a support section with contact options), and a privacy policy page.

Recommended structure:

1) Home / Landing: app name, value proposition, core features, screenshots, pricing, download link, and credibility signals (ratings, press, or testimonials if you have them).

2) Support: contact email, FAQ, troubleshooting, and how to request refunds or report bugs. This becomes your App Store Support URL in App Store Connect if it’s a dedicated page. Apple wants users to have a clear way to reach you. (If you use a single-page site, create a stable support URL like /support.) 3) Privacy Policy: a permanent URL to your privacy policy. If your app collects any data (or even if it doesn’t), you should publish a clear policy that matches your App Privacy details in App Store Connect. Optional but helpful: Terms of Use, Changelog/Release notes, and a Press kit page.

Your landing page should answer three questions fast: What is this app? Who is it for? Why is it better than alternatives?

Suggested sections and example copy you can adapt:

Hero section (top of page) Headline: “A calmer way to track your daily habits.” Subheadline: “Build routines with gentle reminders, streak-free progress, and insights that respect your privacy.” Primary button: “Download on the App Store” Secondary link: “How it works” or “See features”

Social proof (if available) Example: “Trusted by 10,000+ runners, students, and creators.” If you don’t have numbers yet, use neutral credibility signals: “Made for iPhone and iPad. Works offline. No account required.” (Only include what’s true.) Features (3–6 bullets) Example bullets: - “Quick add: log an entry in under 3 seconds.” - “Smart reminders that adapt to your schedule.” - “Widgets and Live Activities for at-a-glance progress.” - “Export to CSV anytime.” Screenshots and short captions Tip: Don’t just display images; caption them. Example caption: “See your week at a glance with a simple timeline view.” Pricing section Be explicit. If there’s a subscription, say what it unlocks. Example: “Free to try. Pro unlocks unlimited projects, iCloud sync, and advanced charts.” If you offer lifetime pricing, include it and define what it covers. FAQ (3–6 questions) Include questions that reduce support load: - “Do I need an account?” - “Does it work offline?” - “How do I cancel?” - “How do I contact support?” Footer Always include links to Support and Privacy Policy. These should be easy to find on every page. Example footer links: “Support” “Privacy Policy” “Terms” “Contact”

Your Support URL should lead to a page that makes it easy to get help without hunting. A good support page also reduces negative reviews because users can solve common issues quickly.

Include these elements on your support page:

1) Contact options - A support email address (preferred for indies) - Optional: a contact form - Optional: links to social accounts (only if you actively respond there)

2) Basic troubleshooting Add a short list tailored to your app, such as: - “If sync is stuck, try toggling iCloud off and on in Settings.” - “If notifications aren’t arriving, check Focus mode and notification permissions.” Only include steps you’re confident about. 3) FAQ Pick questions you can answer clearly in 1–3 sentences. This helps reviewers see you support the app and helps users self-serve. 4) Refund guidance You usually can’t process App Store refunds directly. Provide Apple’s refund instructions. Example text: “Refunds for App Store purchases are handled by Apple. You can request a refund at reportaproblem.apple.com.” 5) Response expectations Set a realistic promise. Example: “We typically respond within 2 business days.” Support page example (copy-ready) Title: “Support” Intro: “Need help with [App Name]? Email us and we’ll get back to you as soon as we can.” Contact: “Email: support@yourdomain.com” FAQ: - “How do I restore purchases?” Answer: “Open Settings in the app and tap Restore Purchases.” - “How do I export my data?” Answer: “Go to Settings > Export and choose CSV.” Troubleshooting: “If the app crashes on launch, please reboot your device and ensure you’re on the latest iOS version.” Footer: link back to Privacy Policy and include the current app version if you want. Tip: Keep the Support URL stable. Don’t link to a temporary social post or a URL that might change; Apple and users will keep revisiting it.

Apple expects your privacy policy to be accessible and consistent with what you declare in App Store Connect under App Privacy. Mismatches can trigger review questions or user distrust.

Your privacy policy should clearly state: - Who you are (developer/company name) - What data you collect (if any) - Why you collect it (purpose) - Whether data is linked to the user - Whether data is shared with third parties (analytics, ads, crash reporting) - Data retention and deletion requests - Contact method for privacy questions

If your app collects no data Say that plainly, but be careful: if you use analytics, crash reporting, or embedded SDKs, you may still collect device identifiers or usage data. Align your statement with your actual implementation and your App Privacy answers.

Privacy policy example (minimal, adapt to reality) Title: “Privacy Policy” Effective date: “[Date]” Body example: “[Developer Name] built [App Name] as a [free/paid] app. Data we collect We do not collect personal information such as name, email address, or location. App data Your app content (such as [notes/tasks/habits]) is stored locally on your device. If you enable iCloud sync, your data is stored in your iCloud account. Analytics and diagnostics We use [tool name] to collect anonymized usage and crash diagnostics to improve app stability. This may include device information and app interaction events. Data sharing We do not sell your data. We share data only with service providers used to operate the app, such as analytics or crash reporting. Your choices You can delete your data by [explain in-app steps]. Contact If you have questions about this policy, contact us at privacy@yourdomain.com.” Only include analytics/crash reporting sections if you actually use those services. If you don’t use any third-party SDKs and collect nothing, you can simplify further. Tip: Link the privacy policy from your landing page footer and from your App Store listing. Make sure the URL loads without cookies banners blocking the text on mobile.

Keep your setup boring and reliable. Apple reviewers and users should be able to open your pages quickly on mobile.

Practical choices: - Buy a domain that matches your app name or developer name. - Use HTTPS. - Use simple, readable URLs: /support, /privacy, /terms. - Ensure pages are mobile-friendly and fast. - Avoid gating the content behind a login or an interstitial.

If you don’t want to build and maintain a full website, a lightweight site builder that generates a landing page plus dedicated support and privacy policy URLs can cover the App Store basics. If you’re using MyAppDeck for this purpose, treat it as a way to publish and keep these required pages consistent, rather than as a marketing gimmick. The key is that your Support URL and Privacy Policy URL stay stable and accurate.

Before you submit your app (or an update), verify the following: - Landing page includes: App Store link, screenshots, one-sentence value prop, and clear pricing. - Footer links exist on every page: Support and Privacy Policy. - Support page includes: support email, at least 3 FAQs, and basic troubleshooting. - Privacy policy matches your real data flows and your App Privacy declarations in App Store Connect. - All URLs load on iPhone Safari over HTTPS and don’t redirect to broken pages. - If you use subscriptions: include a link to Terms of Use (or EULA) and cancellation guidance on support/FAQ. - If you collect data: include a deletion method or instructions for deletion requests. A simple, accurate indie iOS app marketing website often does more for conversions than a complex one: it reduces uncertainty, sets expectations, and gives users a clear way to get help. That’s exactly what Apple and your customers want.

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